Tag: Dhruv Rathee

An Ode to Lok Sabha Elections 2024 (Part 3): Did YouTube’s political commentators impact votes?

Dhruv Rathee and Akash Banerjee

We have observed the significant rise of left-leaning political commentators on social media, particularly YouTubers, during this election. Dhruv Rathee and Ravish have amassed massive views, surpassing even mainstream news channels. It was believed that they would have a significant impact on the Lok Sabha Elections.

Top political commentators on YouTube

Dhruv, who typically maintains a neutral tone, noticeably shifted his approach in the months leading up to the election, embracing a more polarized political viewpoint. I use the term “polarized” because he blatantly overlooked several important issues during this time, such as the Sandeshkhali rapes in West Bengal and the Sidharthan case in Kerala, primarily because these cases put the opposition in a poor light. Personally, I felt his demeanor change from that of a regular YouTuber to that of a politician.

After months of running intense social media campaigns, were these left-leaning YouTubers successful? In a previous post, I mentioned how Dhruv Rathee is unlikely to have a significant impact on the Lok Sabha elections. The echo chamber angle aside, the answer lies in the data collected from the CSDS-Lokniti Post Poll Survey. It shows how the BJP performed well in urban areas while lagging in rural areas.

BJP did well in urban areas

How much influence do YouTubers have in rural areas? Unless a proper survey is conducted that asks people living in villages, “Did Dhruv Rathee or any other YouTuber influence you to change your voting pattern this time?” we will never know for sure. Another way to analyze the impact is by examining video statistics. Content creators can share their video statistics, including the regions where their videos were most viewed. Did they receive significant viewership from rural areas?

Huge rallies were conducted in villages where Dhruv’s videos were played. However, it’s safe to say that people in rural areas do not vote based on social media activism. Instead, they vote based on their personal experiences, caste-based politics, and the help they receive. They are unlikely to resort to the Internet to research the pros and cons of political parties.

To summarize, any success resulting from YouTube videos should have primarily been reflected in urban areas, but that was not the case. BJP performed considerably well in cities.

***

Main Picture Courtesy: Instagram/akashbanerjee.in

Why Dhruv Rathee’s Anti-BJP Videos Won’t Make a Significant Impact

India and Democracy

Dhruv Rathee’s recent videos have garnered much interest. Whenever he posts an anti-BJP or anti-Modi video, it trends on X. However, despite the popularity of his videos, here’s why these videos won’t have a significant impact.

Echo Chamber

The people who religiously watch Dhruv Rathee need no convincing on why the BJP is, in his words, a “danger to democracy.” They already wholeheartedly believe in this narrative. It must be acknowledged that Dhruv Rathee’s videos primarily cater to the anti-BJP audience. His videos might not have a significant impact outside this zone. Probably, he also means to reach out to fresh, impressionable minds. However, it remains to be seen how many Indian citizens are without political bias, considering the country is already significantly polarized.

Many people in India are Modi supporters, as evidenced by his victory in the last two elections. To overturn this support and for videos like Rathee’s to make an impact, the same set of Modi supporters responsible for his victory must be willing to consider viewing things from a different perspective, i.e., “the other side.” Asking right-wingers to go through leftist channels, including Dhruv Rathee’s videos, hoping to transform them, is like asking left-wingers to subscribe to right-wing media. It’s a lost cause. People who support the left call the right-wing press “Godi media” or “Sanghi media” and dismiss them. They refuse to even listen to a right-wing narrative. The same thing happens with the right-wing supporters. They dismiss videos from Dhruv Rathee and other left-leaning journalists.

So, who will these videos educate and reform? Takers are little.

Selective Activism

The main reason why even the center-right refuses to take Dhruv Rathee seriously is because of his selective news reporting. CPM’s rule in Kerala, the state I am from, is showing all signs of fascism, where freedom of speech and expression are routinely suppressed by the SFI activists (the youth wing of CPM), as seen recently in Sidharthan’s case. Still, Dhruv Rathee and several other left-leaning journalists hardly ever comment on this. It makes you question their agenda. More right-wing supporters would have taken him seriously if he had a more balanced approach to news reporting. In this matter, he fails.

Unquestioning Loyalty

As per surveys, Narendra Modi is the most popular leader globally. It’s a kind of hero worship that makes his supporters often ignore or justify his wrongs. But you usually see this with CPM and Congress supporters as well in Kerala. A kind of blind devotion engulfs them. Regardless of several corruption cases or scandals, party supporters refuse to waver. It is not easy to make someone shift their strong loyalties. This kind of worship is not just limited to politics. You see it with movie stars, singers, religious leaders, etc. People refuse to hear anything negative about a person they admire.

Recently, I came across a video on YouTube where a man was conversing with a couple in Kerala who earned their livelihood by selling tea near a beach. The conversation went something like this:

“How has it been for you the last five years? Has your life improved?”

“No, we are struggling financially. No changes have been made to the district. We continue to suffer.”

“So that means you are seeking a change?”

“Yes, we need a change for sure.”

“Who will you vote for then?”

“LDF! We have been staunch LDF supporters for years. No change in that.”

So basically, people are well aware of the problems they face and how things haven’t changed under the ruling party’s leadership, yet they refuse to stop their support. They might criticize the party but will not think about voting for another.

So, no matter how many videos Dhruv Rathee comes out with or how viral they become, the truth remains that he won’t be able to change the perspective of citizens who are already Modi fans. The videos will, however, solidify and intensify an anti-BJP person’s existing hatred towards the party.

For issues to be taken seriously, someone more nuanced, balanced, or unbiased needs to cover them. When people are convinced that the person reporting the news has no bias, the trust factor will naturally increase. However, this is a farfetched dream. In a world where biases are prevalent, only a newly created AI journalist might be capable of offering a completely neutral perspective. Unfortunately, even this AI journalist may develop biases over time, making it another unreliable source for obtaining news.

***

Photo by Studio Art Smile